If you’re in the early stages of your coaching business or you’re circling back to rebuild stronger foundations, tune in to this episode. Jo shares the exact steps she took when starting her own business, from building confidence to setting up systems and finding her first clients. Packed with personal insight, practical actions, and gentle encouragement, this is the clear and honest roadmap so many coaches wish they had at the beginning.

Key Timestamps:

[00:02:00 ] From Self-Doubt to Starting Out

[00:04:00 ] Daily Practices That Shifted Everything

[00:06:00 ] Balancing Business and Real Life

[00:07:00 ] The Essentials: From Vision to Value

[00:10:00 ] Making Your Offer Tangible

“You can’t be great when you start. But you can decide to practice and that changes everything.” -Jo Lott

The honest truth: business success comes from mastering marketing and sales, not just great coaching.

If you want to make a difference with your coaching skills, go all in on the business side, because that’s what brings your impact to life.

Useful Links

Free 3-Day Next Level Podcast Training Series

Learn about The Business of Coaching programme

Signature Solution Course

Download the Free Digital version of Coaches' Planner (edition 2025)

Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop

Join the Let’s-Coach Circle for free

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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